Hawthorne Residential Partners, a fully integrated multifamily investment, management, and development company of high-quality apartment properties, has been recognized with the most prestigious award for online reputation success in the industry by Multifamily Executive Magazine and J Turner Research.
Hawthorne Residential Partners is ranked number one in the nation for online reputation in the 2022 Division I ORA® Power Ranking – Top 10 of the NMHC Top 50 Largest Apartment Managers by J Turner Research. The annual Division I Ranking features the top managers in the NMHC Top 50 list based on their Online Reputation Assessment (ORA®) Score – the multifamily industry standard to measure a property/company’s online reputation. Hawthorne Residential Partners scored a companywide ORA® of 87.33 in the 2022 ranking. J Turner Research is the leading market research and online reputation company exclusively focused on the multifamily industry.
To qualify for the Division I ORA® Power Ranking, a company must be featured in the NMHC Top 50 Managers List. The top 10 companies are determined based on their ORA® Scores as of April 2022. The average ORA® score of the Top 10 managers is 80.90. The national average ORA® Score is 62.79.
Sam Davenport, Founding Principal and President said, “These awards are possible because of our teams. We believe in leaving people better than you found them and this award is a true testament of that ‘Live It’ mindset. I am so grateful for all the hard-working teams that make such a positive difference in their residents’ lives and for those residents that have been willing to share their story online with the world.”
“The Division I ORA Power Ranking is reflective of the nation’s largest apartment managers attention to customer service and online reputation. Research has shown that positive online presence is critical to boosting marketing, leasing, and renewal efforts. Hawthorne has singularly focused on winning over its residents in person, which is evident in the company’s high ORA scores. ORA is a single score that represents a property’s online reputation across a variety of review platforms. Congratulations to Hawthorne on winning the top honor among the 2022 NMHC 50 Managers,” said Joseph Batdorf, president of J Turner Research.
Developed by J Turner Research, the ORA® Power Ranking is based on monthly online reputation research of over 128,000 properties’ lifetime reviews across multiple review sites and Internet Listing Services (ILSs). Using a statistical model, J Turner assigns an independent ORA® Score to each property on a scale of 0–100. The ORA® Score was developed to simplify how online reputation is measured, and it serves as the multifamily industry standard to measure a property’s online reputation.
ABOUT HAWTHORNE RESIDENTIAL PARTNERS Hawthorne Residential Partners is a fully integrated, multifamily investment, management, and development firm. Headquartered in Greensboro, NC, Hawthorne manages over 180 communities and 42,000 units across eight states in the Southeast and Texas. Hawthorne has a robust investment and management platform, operating a portfolio valued over $8.5B. The company was founded in 2009 based on the “Live It” difference — a daily commitment to go above and beyond for associates, partners, and the thousands of individuals that are proud to call a Hawthorne community home. To learn more, visit www.hrpliving.com.
ABOUT J TURNER RESEARCH J Turner Research is the leading full-circle online reputation management firm that empowers clients with data to drive revenue. J Turner pioneered the Online Reputation Assessment™ (ORA®) score, which serves as the industry standard for measuring a property's online reputation. The company’s unique 360-degree process enables multifamily clients to enhance resident satisfaction, increase closing ratios, and improve online reputation. For more information, please visit https://www.jturnerresearch.com/.