Hawthorne Ranked #1 for Online Reputation within NMHC Top 50 ManagersHawthorne Residential Partners, a fully integrated multifamily investment, management, and development company of high-quality apartment properties, has been recognized for superior performance in online reputation in the multifamily industry. The company was honored with 86 properties among the Elite 1% in the nation by Multifamily Executive magazine and J Turner Research, the leading market research firm exclusively serving the multifamily industry. Just 1,984 properties in the country earned this distinction.
Over 45% of the Hawthorne portfolio ranks in the top 1% which is the greatest percentage of any Division 1 management company’s portfolio to do so, and the second highest by volume.
Further, Hawthorne ranks #1 with the highest national average out of all NMHC Top 50 Managers with a December 2022 ORA score of 86.82, a 4.6-point increase from 2021 and a score well above the current industry average of 62.88.
Developed by J Turner Research, the ORA® Power Ranking is based on monthly online reputation research of over 132,000 properties’ lifetime reviews across multiple review sites and Internet Listing Services (ILSs). Based on a statistical model, J Turner assigns an independent Online Reputation Assessment Score (ORA®) to each property on a scale of 0-100. The ORA® Score determines a property’s rank in the Elite 1% ranking. The ORA® score was developed by J Turner to simplify how online reputation is measured. It serves as the multifamily industry standard to measure a property’s online reputation.
Of the 86 properties in the top 1%, eleven (11) Hawthorne communities placed within the top 100:
- Hawthorne at Friendly (ORA 99, #12)
- Cottages at Knightdale Station (ORA 99, #15)
- Hawthorne at the Hollow (ORA 99, #17)
- Hawthorne at Wisteria (ORA 98, #40)
- Myrtle Landing Townhomes (ORA 98, #54)
- Hawthorne at Mills Gap (ORA 98, #57)
- Brookefield Apartments (ORA 98, #67)
- Hawthorne Waterstone (ORA 98, #80)
- 198 Milltown (ORA 98, #81)
- Grand View (ORA 98, #90)
- Hawthorne at Westport (ORA 98, #97)
To be eligible for the 2022 Elite 1% ranking, a property had to register a minimum ORA® Score of 94 as of December 2022. For properties with the same ORA® score, the property with the higher number of reviews ranked higher.
“We are honored to be named by J Turner Research as a Top Manager and proud of the 86 communities that made the Elite 1% list,” said Samantha Davenport, Principal and President of Hawthorne Residential Partners. “It takes an entire team to win over residents and we are thrilled with the team members who accomplished this during a year with unique challenges and record-breaking rental increases. We believe in leaving people better than you found them and this award is a true testament to our ‘Live It’ mindset. It’s a huge achievement for even a single property. And that makes having 86 on the list even more special.”
ABOUT HAWTHORNE RESIDENTIAL PARTNERS
Hawthorne Residential Partners is a fully integrated, multifamily investment, management, and development firm. Headquartered in Greensboro, NC, Hawthorne manages over 200 communities and 49,000 units across eight states in the Southeast and Texas. Hawthorne has a robust investment and management platform, operating a portfolio valued over $9.5B. The company was founded in 2009 based on the “live It” difference — a daily commitment to go above and beyond for associates, partners, and the thousands of individuals that are proud to call a Hawthorne community home. To learn more, visit www.hrpliving.com.
ABOUT J TURNER RESEARCH
J Turner Research is the leading full-circle online reputation management firm that empowers clients with data to drive revenue. J Turner pioneered the Online Reputation Assessment™ (ORA®) score, which serves as the industry standard for measuring a property's online reputation. The company’s unique 360-degree process enables multifamily clients to enhance resident satisfaction, increase closing ratios, and improve online reputation. For more information, please visit https://www.jturnerresearch.com/. View the entire 2022 Elite 1% list: https://www.jturnerresearch.com/ora-elite-2022.